# OOH Advertising Management Software Case Study | Techsnapie > See how an out-of-home advertising business moved billboard records and payment reminders from PDFs and spreadsheets into a more connected OOH management workflow using SnapAds. Source: https://techsnapie.com/work/ooh-advertising-management-software 1. [Work](https://techsnapie.com/work) 2. Out-of-home advertising Out-of-Home Advertising ## From Manual Billboard Records to Connected OOH Operations Client: Media Sign Techsnapie developed Media Sign’s website and provides SnapAds, Techsnapie’s own OOH management software. Over a relationship of about two and a half years, the business has moved from PDF billboard records and spreadsheet payment reminders to one centralized software workflow. [Discuss a similar system](https://techsnapie.com/contact?topic=build) [mediasign.in](https://mediasign.in/) - **Industry**: Out-of-home advertising - **Engagement**: About two and a half years, ongoing ### 01 Overview Out-of-home advertising businesses manage physical inventory: billboard and holding-board locations, booking status and payment follow-ups. When this information is spread across PDFs and spreadsheets, keeping records up to date and checking the current status can become unnecessarily manual. Techsnapie developed the Media Sign website and provides its SnapAds SaaS product for OOH management. The relationship has continued for about two and a half years. As part of the operational change described here, the business moved away from its previous PDF-based billboard records and spreadsheet-based payment reminders toward a centralized software workflow. ### 02 The business context Before SnapAds, billboard and holding-board details were shared through PDF documents, while payment reminders were kept in spreadsheets. Important operational information was spread across separate files and processes. The business needed a more convenient way to review billboard information, understand which locations were available or booked, and keep track of pending payments and reminders. ### 03 The challenge Move everyday OOH management information from separate manual records into a more accessible, connected system. The workflow needed to make it easier to: - Maintain and review billboard or holding-board location details - Check whether advertising locations were available or booked - Track pending payments and payment reminders - Reach business information without depending on a collection of PDFs and spreadsheets - Review relevant information from a smartphone while away from the office ### 04 Techsnapie’s approach 1. #### Website development Techsnapie developed the Media Sign website to support the business’s digital presence and help it attract attention within its industry. 2. #### Introducing SnapAds SnapAds is Techsnapie’s own SaaS product for end-to-end OOH management. Media Sign uses it as part of its operational workflow. In this project, SnapAds provides a central place to maintain and review billboard locations, see available and booked status, track pending payments and manage payment reminders. The business can open its dashboard and business information from a smartphone, including when away from its usual workplace. 3. #### Moving away from manual records The business has reportedly moved from its traditional PDF and spreadsheet-based method to SnapAds. This is the central operational change in the case study: OOH inventory and payment information is managed through a more connected system, rather than kept across separate manual files. ### 05 The operational workflow #### Previous approach - Billboard and holding-board details spread across PDFs - Availability and booking information checked through manual records - Payment reminders kept in spreadsheets - Business information reached through separate files and processes #### Current approach, as described for this project - Billboard location information managed in SnapAds - Available and booked status easier to review - Pending payments and reminders managed in the software workflow - Dashboard and business information available on a smartphone This comparison reflects what was reported for this project. It does not claim that every manual process has been eliminated. ### 06 How the system works Billboard locations on one side, one OOH system on the other: availability, bookings and payment reminders kept in one place, instead of in separate PDFs and spreadsheets. ### 07 Outcomes and client feedback The business has reportedly switched fully from its traditional method to SnapAds. The client has reportedly found the product easy to use and helpful for keeping track of its information and payment reminders (paraphrased feedback, not a direct quotation). What can be said today: - A move from PDF-based billboard records and spreadsheet reminders to SnapAds - A more centralized way to review location details and available or booked status - A software workflow for tracking pending payments and reminders - Smartphone access to dashboard and business information - An ongoing client relationship of about two and a half years No verified figures are available for time saved, payment collection, missed payments, revenue, billboard count or operational costs, so none are claimed. ### 08 Why this work matters OOH advertising operations depend on accurate information about physical inventory and payments. Moving that information into a centralized software workflow can make it easier for a team to review its business status and manage routine follow-ups. The project also shows how Techsnapie combines custom website development with its own SaaS product to support a client’s digital and operational needs. ### 09 Questions **What problem does SnapAds help address?** In this project, SnapAds helps centralize billboard location details, available or booked status, pending payments and payment reminders that were previously handled through PDFs and spreadsheets. **Can the business access its information remotely?** As described for this project, dashboard and business information can be opened from a smartphone, including when the team is away from the workplace. **Did the business move away from its old process?** As reported, the business switched fully from its PDF and spreadsheet-based method to SnapAds. **What measurable results did the project achieve?** No verified figures are available for time saved, payment collection, revenue or efficiency, so this case study describes the documented change in the workflow rather than numbers. ### 10 Capabilities involved - Website development - OOH management software (SnapAds) - Business process digitization [SnapAds](https://techsnapie.com/products): Techsnapie’s own end-to-end OOH management software. The business’s own website: [mediasign.in (opens in a new tab)](https://mediasign.in/) #### Related services - [SaaS development](https://techsnapie.com/solutions/software-development/saas-development) - [Software development](https://techsnapie.com/solutions/software-development) - [Web development](https://techsnapie.com/solutions/web-development) ### More case studies [All work](https://techsnapie.com/work) - Landscaping, Gardening and Plant E-commerce #### Building the Systems Behind a Growing Landscaping and Plant Retail Business Helping a growing business strengthen its online plant sales and landscaping services through e-commerce strategy, digital marketing, enquiry support and business systems. - E-commerce - Digital marketing - Business systems [Read the case study](https://techsnapie.com/work/landscaping-plant-ecommerce-growth) - Jewellery and Gold Retail #### Reimagining Jewellery Discovery Through an Immersive 3D Website Creating a more distinctive jewellery website experience through immersive 3D design, high-quality product imagery and a straightforward path to enquiry. - Website development - Immersive 3D - Digital marketing [Read the case study](https://techsnapie.com/work/immersive-3d-jewellery-website) ### Still running operations from PDFs and spreadsheets? Tell us how your inventory, bookings and payments are tracked today. We will show you what one connected system could look like. [Talk about your operations](https://techsnapie.com/contact?topic=build) [or chat with us on WhatsApp](https://wa.me/919385955904?text=Hello%20Techsnapie%2C%20I%20would%20like%20to%20talk%20about%20moving%20my%20operations%20off%20PDFs%20and%20spreadsheets.)